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Financial Services Executive Jeffrey W. Smith, CFA, Joins Performance Trust Investment Advisors, LLC

CHICAGO—December 22, 2009—Jeffrey W. Smith, a Chartered Financial Analyst (CFA) and institutional sales and marketing executive, was named Managing Director of Business Development at Performance Trust Investment Advisors, LLC, a sister company of Performance Trust Capital Partners, LLC, the companies announced today.

In this newly created position, Smith will develop new client relationships for Performance Trust Investment Advisors, whose asset management business has grown substantially since it was established two years ago. Specifically, Smith will be responsible for marketing strategies, sales management and client services.

Smith has deep experience developing and managing new business for a number of the nation’s best-known brands, including Fidelity Investments, UBS, State Street Bank and Chase.

Most recently, Smith managed his own asset management consulting firm, specializing in strategy, product and distribution.  Previously, he worked for Pyramis Global Advisors, a unit of Fidelity Investments, as head of institutional distribution, and as Managing Director of UBS Global Asset Management.  Smith is a member of the CFA Institute and Investment Analyst Society of Chicago, and has served on the Board of Trustees of Christian Heritage Academy.

The Performance Trust Companies focus on helping financial institutions become top performers through strategic financial advisory and investment banking services.  Performance Trust Investment Advisors launched its asset management business in 2008 for institutional investors, Registered Investment Advisors, family offices and high net worth individuals. The group is led by Chief Investment Officer Peter Cook.

“Jeff brings an array of institutional, investment and operational experience to our asset management business, and we are pleased to have him join this unit,” said James H. Matson, President and Chief Operating Officer of Performance Trust Companies. “The relationships and skills Jeff has built over his successful career will allow him to hit the ground running and bring immediate value to our team.”

Smith earned a BA in economics from Wheaton College and an MBA with a specialization in finance from the University of Chicago. 

About The Performance Trust Companies
The Performance Trust Companies are an SEC-registered investment advisor and FINRA regulated broker\dealer, with proprietary investment methodologies and products designed to accomplish investment objectives.  Based in Chicago, Performance Trust focuses on educating fixed income investment professionals and assisting client institutions to invest through total return.  For more information, go to www.performancetrust.com.

Mark-to-Market Debate Website Wins International Marketing Award

CHICAGO—December 8, 2009— In February of 2009, Performance Trust Investment Advisors, LLC developed and launched a website, www.MarktoMarketDebate.com, to help bring mark-to-market accounting issues to the forefront of public attention in the financial industry. Recently, it was selected from among 500 entries worldwide as the winner of the Summit Marketing Effectiveness Award.

The Summit International Awards recognize organizations that produce outstanding marketing, advertising, design and interactive communications.  More than 50 countries are represented in the 16-year-old award competition.

Performance Trust turned to the Chicago-based interactive agency Marcel Media to build MarktoMarketDebate.com.  Featuring an interactive video library, the website served as a virtual forum to discuss how mark-to-market and related accounting and bank regulations were hurting bank lending during the height of the global credit crunch.

In addition to the website, Marcel Media set up a branded YouTube channel that featured videos outlining the debate in layman's terms, as well as a LinkedIn group and a Twitter profile that delivered more than 500 followers including the Obama Presidential Campaign, the Financial Times and WSJ Online.

This initiative culminated in the testimony to Congress by Rich Berg, Chief Executive Officer of Performance Trust Investment Advisors, concerning the much-needed modifications to accounting regulations. Heightened public awareness of the issues led the Financial Accounting Standards Board to issue new guidance in April for fair value accounting rules.

"Many initially thought the mark-to-market issue was only an arcane accounting rule,” said Berg. “However, these rules were forcing banks to take excessive write-downs on their assets, destroying capital and the ability to lend. We are proud of the role our communications played in bringing these issues to light, resulting in Congressional hearings and the Financial Accounting Standards Board's decision to revise the rules to allow these assets to be accurately valued."

Following the success of the Mark-to-Market Debate website, Performance Trust Investment Advisors and Marcel Media have launched a second website, www.TheRatingsDebate.com, which discusses the issues with the current ratings system, while proposing potential solutions to those issues.

About The Performance Trust Companies
The Performance Trust Companies are an SEC-registered investment advisor and FINRA regulated broker\dealer, with proprietary investment methodologies and products designed to accomplish investment objectives.  Based in Chicago, Performance Trust focuses on educating fixed income investment professionals and assisting client institutions to invest through total return.  For more information, go to www.performancetrust.com.